Late last month, a new company called Life’s Entropy announced its opening over on /r/indiemakeupandmore. The products were varied and unique, the branding and presentation was awesome, and everything was vegan! So with a grand opening coupon code in hand, I placed an order. Of course I did. I ordered on July 20, picking up a blogger pack as well as two addition samples. My order shipped on July 29th, and I received in on August 1st. Everything was packaged beautifully, but unfortunately my two extra samples were left out – which is totally understandable in the grand opening rush. I emailed the owner, Jane, that Friday evening (the 1st), and she got back to me within minutes apologizing and saying she’d send the two missing items out ASAP. I got a tracking number about 20 minutes later, and my package arrived – somehow, magically – the following Monday, August 4th.
Now, I’m close to where Life’s Entropy is located – I believe she ships out of Boston currently, and I’m in Philadelphia, but even still that is some Hogwarts-level postal sorcery. It takes letters from my mom longer to get here, and she lives two hours away in the same state. And when said enchanted package arrived (presumably by owl), I discovered that she’d upgraded my contour stick sample to a full-size to boot! So sweet, and greatly appreciated since the shade I’d ordered a sample of (Neutron) turned out to be a better match for my slight summer tan than the one I originally chose as my full-size anyway (Proton).
But that’s a post for another day. Today we’re talking about the eyeshadows. Specifically, the Animal Sanctuary collection, which is a set of 12 shadows with punny animal names and adorable holographic animal labels. The description states that “the main color scheme is neutral browns with golden duochromes,” so while I am in desperate need of exactly ZERO more eyeshadow… well. Animals + neutrals = get in my shopping cart, Sprint bill be damned. (Jk, I just paid my Sprint bill, please don’t shut off my phone.)
Swatched over Pixie Epoxy. Indirect natural light.
The first half! The lighter, more neutrally-neutral set. The sun was not cooperating when I did these swatches. I apologize on its behalf, the lazy bastard.
Stay Pawsitive: A shimmery light golden white with a gold-copper-red shift reminiscent of a Golden Retriever’s fur coat. It is more pink-opal on bare skin but whiter and golden on top of primer.
A creamy vanilla color with a reddish shift.
My Mane Man: A satin-finish sandy yellow with majestic gold shift.
A mustard yellow kind of color with slight gold sparks. Less shimmery than most, more of a satin finish. This is an odd shade, but I like it. I’m actually a pretty big fan of mustard/goldenrod for clothing and accessories, but I’ve never had an eyeshadow that color, so I’m excited to try it out.
Owl Always Love You: A shimmery reddish silver-grey with strong silver-gold shift. Darkens to a slate grey over primer.
A greyish-purplish-taupish kind of color with a pale gold shift. This one is hard to describe, and pictures don’t do it justice.
Just Kitten: A medium pink-mauve with strong gold shift. Darkens when swatched over primer. Shimmery.
A plummy, pinky, clay-colored kind of base with a strong greenish-gold shift. Really interesting. It reminds me of a more muted, complicated version of Darling Girl’s Brocade.
Bad Hare Day: Semi-shimmery medium peach-beige with gold shift. Darkens to a tawny peach when swatched over primer. Lighter and more orange than Oh Deer.
A muted orange base with gold shift
Oh Deer: A shimmery peach beige with strong gold shift. Darkens to a medium orange brown when swatched over primer.
A warm terracotta brown sort of base with gold shift. More brown than Bad Hare Day.
Slanty in indirect natural light. Here is where I once again bemoan the lack of sunlight.
Slanty in horrible artificial evening lighting, but it does show off the shimmer.
And the second half! This set is deeper and more colorful, for those of you who haven’t been fully indoctrinated into the Cult of Beige. Yet.
Swatched over Pixie Epoxy. Indirect natural light.
Quick Brown Fox: A bold satin orange with gold shift that transforms into a blood red-orange with red shift when swatched over primer.
A dark reddish-orange base with warm red/pink sparks. Less sparkly than most, more of a satin finish.
Elephantry, My Dear Watson!: Medium khaki-brown (like Asian elephants) with slight silver shift (resembling African elephants). Strong semi-matte finish.
A yellowish-brown base with a blue/gray shift. This is another shade that’s less shimmery and more satiny. It’s kind of an odd color, but a very interesting combination and true to the description. This is one of the few that applied a bit patchier – I’m assuming it’s the more matte base over the PE, since My Mane Man had a similar issue.
Monkey Business: A shimmery medium golden brown with strong gold shift. Deepens over primer. More golden than Horsing Around and Just Kitten.
A slightly warm medium brown with a subtle gold shift. Darker and less orange than Oh Deer.
Horsing Around: A medium golden brown with a strong red shift especially when swatched over primer. Semi-shimmery.
A dark plummy brown base with a strong, warm red/pink/copper shift. Really pretty – this is a stand out shade for me.
Turtle-y Wicked: A semi-shimmery medium olive green with strong gold shift. Deepens to a dark olive green when swatched over primer.
A dusty olive base with a subtle gold shift.
Happy Annibersary: A shimmery dark reddish brown with strong gold-red shift.
A dark reddish brown base with a subtle warm pinky/purple shift. Very rich. Bear are my favorite animal, so I’m predisposed to loving this one. Luckily I like the color as well! I think it would make a fantastic liner, if I ever manage to become the sort of person who can apply eyeliner without stabbing myself in the eye with a brush.
Slanty in indirect natural light, as the sun laughed and laughed and mocked all of my efforts from behind some trees.
More terrible artificial evening lighting. This picture bums me out, but here it is for the sake of sparkles.
Overall, I was very happy with the shadows in this collection. They applied well, the names and concept are cute, and god knows I start salivating at the mention of an all-neutral collection. There’s still enough variety here that it’s not all just taupes and browns, though.
My favorites are Stay Pawsitive, Oh Deer, Horsing Around, and Happy Annibearsary. I think Turtle-ly Wicked is another one that would make a great liner, and I’m really intrigued by My Mane Man. I don’t own another shade like it, and I’m excited to try it out – I think it’ll work especially well in the fall.
On a superficial note, look how cute the packaging is:
Adorable packaging, shitty photography. Someone needs a real camera! (That person is me.)
The full-size shadows come in little paper boxes, and shadow samples come in little paper matchbooks with a faux wax seal sticker. It’s all very adorable, and it’s clear that Jane put a lot of thought into everything before she launched the brand. Cute as the boxes are, though, I think they’re kind of unnecessary. They’re paper, so it’s no problem to recycle them, but in general I’m not a fan of excessive packaging. YMMV on that, of course!
That’s it for now! I’ll have a review of the Particle Contour Sticks and Lip Theories (well, one Lip Theory) in another post soon, but in the meantime, you can find everything here over at Life’s Entropy.